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MARKETING & PUBLIC RELATIONS

MARKETING & PUBLIC RELATIONS - PART 1 : DIPLOMA
Year 1:First semester
Marketing
International business communication
Public relations
Advertising
Quantitative methods
Airline marketing
*DURATION : 6 MONTHS, EXAM TYPE : EXTERNAL – ICM, UK, FEES : Gh C 1,500.00
MARKETING & PUBLIC RELATIONS - PART 2 : ADVANCE DIPLOMA
Second semester
Marketing Management
Customer Service
Buyer Behavior And Consumerism
Management Theory And Practice
IT for Marketing Management
*DURATION : 6 MONTHS, EXAM TYPE : EXTERNAL – ICM, UK, FEES : Gh C 1,500.00
MARKETING & PUBLIC RELATIONS - PART 2 : ADVANCE DIPLOMA
Year 2
Practical Industrial Attachment
*DURATION : 3 to 4 MONTHS
MARKETING & PUBLIC RELATIONS - PART 3 : GRADUATE DIPLOMA
Third semester
Strategic marketing management
Marketing policy & strategy
International marketing
Financial marketing
*DURATION : 6 MONTHS, EXAM TYPE : EXTERNAL – ICM, UK, FEES : Gh C 1,500.00

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